{"id":3629,"date":"2023-03-17T20:33:37","date_gmt":"2023-03-17T20:33:37","guid":{"rendered":"https:\/\/alimentacionycultura.ucr.ac.cr\/?p=3629"},"modified":"2023-07-25T02:25:20","modified_gmt":"2023-07-25T02:25:20","slug":"el-mercado-borbon","status":"publish","type":"post","link":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/2023\/03\/17\/el-mercado-borbon\/","title":{"rendered":"El Mercado Borb\u00f3n"},"content":{"rendered":"<div class=\"wp-block-post-date\"><time datetime=\"2023-03-17T20:33:37+00:00\">17 de marzo de 2023<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los principales mercados ubicados en la capital de San Jos\u00e9 se encuentra el Mercado Borb\u00f3n, fundado en 1950 por la familia Tinoco Guirola. Se  encuentra en la ciudad de San Jos\u00e9, pr\u00f3ximo al Mercado Central.  Ante la eventual venta por sus due\u00f1os, en el a\u00f1o 2015, los propietarios de los tramos se organizaron para formar una cooperativa llamada \u00abCoopeBorbon\u00bb, mediante la cual se asumi\u00f3 la administraci\u00f3n del mercado a partir del 2016.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recorrer el Mercado Borb\u00f3n es una aventura que pone en contacto al visitante con historia y colorido.  Este mercado cuenta con m\u00e1s de 250 locales dedicados a la venta de frutas, verduras, embutidos, quesos, granos, comidas preparadas, y otros productos y servicios m\u00e1s.  Constituye un referente en la capital, tanto por las din\u00e1micas comerciales que se gestan en este lugar, como por la afluencia de personas que diariamente visitan el mercado.  Muy de madrugada los comerciantes colman las calles aleda\u00f1as a los mercados Borb\u00f3n y Central para la entrega de mercader\u00eda; y cientos de compradores realizan sus transacciones desde muy temprano, para llevar la mercader\u00eda a sus propios negocios de verduler\u00edas, sodas y, en menor escala, para el consumo familiar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ante el impacto de la pandemia COVID-19 en las din\u00e1micas sociales y comerciales,  la administraci\u00f3n del mercado decidi\u00f3 innovar, e impuls\u00f3 el uso de las nuevas tecnolog\u00edas de informaci\u00f3n y comunicaci\u00f3n como aliados para acercarse a las personas consumidoras, lo cual evidencia la evoluci\u00f3n de espacios de comercializaci\u00f3n tradicionales con adaptaciones en las formas de mercadeo y contacto con las personas, sin perder su esencia como un espacio de encuentro y cultura popular.  En el siguiente enlace puede acceder a la p\u00e1gina donde encontrar\u00e1 informaci\u00f3n acerca de los tramos, productos y servicios disponibles:  <a href=\"https:\/\/www.mercado-borbon.com\/\">https:\/\/www.mercado-borbon.com\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"534\" height=\"380\" src=\"https:\/\/alimentacionycultura.ucr.ac.cr\/wp-content\/uploads\/2023\/03\/PNG8.png\" alt=\"\" class=\"wp-image-3631\" srcset=\"https:\/\/alimentacionycultura.ucr.ac.cr\/wp-content\/uploads\/2023\/03\/PNG8.png 534w, https:\/\/alimentacionycultura.ucr.ac.cr\/wp-content\/uploads\/2023\/03\/PNG8-300x213.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><figcaption class=\"wp-element-caption\">Por los pasillos del Mercado Borb\u00f3n.  Fotograf\u00eda publicada por CoopeBorbon, https:\/\/www.mercado-borbon.com\/nuestra-historia.html<\/figcaption><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">*Nota elaborada por M.Sc. Patricia Sed\u00f3 Mas\u00eds, docente Escuela de Nutrici\u00f3n UCR, 17 de marzo 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre los principales mercados ubicados en la capital de San Jos\u00e9 se encuentra el Mercado Borb\u00f3n, fundado en 1950 por la familia Tinoco Guirola. Se encuentra en la ciudad de San Jos\u00e9, pr\u00f3ximo al Mercado Central. Ante la eventual venta por sus due\u00f1os, en el a\u00f1o 2015, los propietarios de los tramos se organizaron para [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,18],"tags":[],"class_list":["post-3629","post","type-post","status-publish","format-standard","hentry","category-lugares-de-encuentro","category-mercados-y-pulperias"],"_links":{"self":[{"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/posts\/3629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/comments?post=3629"}],"version-history":[{"count":3,"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/posts\/3629\/revisions"}],"predecessor-version":[{"id":4011,"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/posts\/3629\/revisions\/4011"}],"wp:attachment":[{"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/media?parent=3629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/categories?post=3629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alimentacionycultura.ucr.ac.cr\/index.php\/wp-json\/wp\/v2\/tags?post=3629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}